IDDA and Plug and Play launch a program supporting startups’ access to global markets
Within the framework of cooperation between the Innovation and Digital Development Agency (IDDA) and the renowned U.S.-based innovation company Plug and Play, the “GOAL” (soft landing) program has been launched to accelerate the access of high-potential startups to the Silicon Valley ecosystem.
Throughout the program, startups will gain essential skills in strategic market entry, adaptation to new markets, competitive positioning, and fundraising. They will also benefit from mentorship provided by leading experts at Plug and Play, as well as networking opportunities within the Silicon Valley ecosystem.
The program will run from April 13 to May 26, 2026, with the final two weeks taking place in the Silicon Valley, home to some of the world’s leading technology companies. As part of the program, startups are also expected to participate in the Silicon Valley Summit, organized by Plug and Play. This summit, which attracts thousands of participants each year, is one of the world’s largest innovation events, bringing together global companies, investors, startups, and ecosystem leaders.
Additionally, selected startups participating in the program will have the opportunity—based on a special evaluation to pitch their ideas directly to investors at the summit.
Applications for the program are open until April 3, 2026. Startups can apply via the provided link.
