The new “mygov” video released by IDDA has broken viewership records
The new video spot for the “mygov” platform, presented by the Innovation and Digital Development Agency, has generated significant interest on social media within a short period of time. In just three days, the video surpassed 4 million views, setting a new viewership record.
The main message of the new campaign is: “With mygov, my documents are always with me.” The video demonstrates the advantages of digital documents through various everyday situations faced by citizens. It highlights that there is no longer a need to carry physical documents, manage stacks of paperwork, or wait in long queues. Key government documents and services are accessible with just a few clicks. The spot emphasizes the platform’s features, including instant access to documents, secure storage, and fast presentation. Thanks to digital solutions, citizens save time, and processes become more efficient and convenient.
The video can be viewed via the following link: https://bit.ly/4bZRMnd
